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Celestia Intelligence

Your audience is already talking.We read it live.

Every run reads what people say and what they do across public platforms, fresh at the moment you ask. Then it builds a marketing plan for your business, or gives you a straight answer on an idea.

Marketing · Content
What to postbuilt from this report · nothing searched again4 posts · 2 channels

Lead with Fear of missing a quarterly tax deadline on Shorts and Reels, and start with “The box everyone gets wrong paying in January”: people say what's already out there gets this wrong, on the main angle.

The plan

4 posts for Freelance designers and developers: 2 to build trust, 1 to reach new people and 1 to ask for sign-ups. Start with the first 2, then the rest; trust and reach build over many posts, not in a week.

What they do
2 build trust · 1 reach new people · 1 ask for sign-ups
Pace
At 3 a week, about 2 weeks of posting.
Your channel
Planned for a channel that's growing: a mix of reaching new people and building trust.

4 of the 6 posts you asked for. This run's evidence supports 4 distinct posts, so the set isn't padded out. Variations on a post you like writes new takes on it.

  1. Start with these2

    These answer what people say gets it wrong and the worries they raise, on the strongest evidence this run found.

  2. Then2

    These answer what people say gets it wrong and the worries they raise, and one names the business once earlier posts have earned it.

Ledgerly is a fictional sample business that ships with the product.
01How it works

What people say. What people do.

One engine behind both ways in: two kinds of evidence, read fresh on every run and read together.

Loud signal01

Stated

Posts, comments, reviews, threads, press. Something a person chose to write. It explains the attention.

  • YouTube
  • X (Twitter)
  • Bluesky
  • Steam
  • Twitch
  • GDELT
  • Hacker News
Silent signal02

Observed

Searches, views, tickets, ratings. Nobody is asked anything; behaviour is simply counted.

  • TMDB
  • Wikipedia
  • Box Office Mojo
  • RT / Metacritic
  • Google Trends
  • Google Ngrams

The four grades

Say or do

1Say

Do3

  • Audience resonanceposts, comments, reviews
  • Genre fitnesssearches, page views
  • Talent momentumpage views
  • Comp evidencebox office, ratings

Every report shows what each grade was read from.

02Marketing plan

Pick a business.Get the plan and the posts.

Nothing to type. The run starts from your business profile, reads everyone talking about your customers' worries right now, and writes a marketing strategy and the posts to make for your channels.

Plan my marketing

New run

You're making a marketing plan

Businessthe one this plan is for

Ledgerly (sample)

2 customer groups · 1 channel

Focusthe whole business or one product

Whole business Bookkeeping app Tax set-aside Accountant review

Channelswhere the posts go

Ledgerly on YouTube (sample)

Ready

Build my plan
Ledgerly is a fictional sample business that ships with the product.

Three picks. No typing.

Your business, the whole of it or one product, and the channels the posts are for.

Your customers aim it. They never grade it.

Their worries pick the subjects. We read everyone talking about them, never your brand, and say which angles reach them.

A strategy, and the posts to make.

Who to reach, where they talk, what to say in their words, and posts written for each channel you ticked.

Run it again next month.

The same business measures the same topics, so this month's plan compares with last month's.

Business details stay private, and off shared links unless you switch them on.

03The strategy

Who it reaches. What to say.When to move.

Every marketing plan, and every idea run that asks for one, comes with a brief written from what the run measured. It moves on measured gates, not dates.

Campaign brief

Campaign brief

built on the angle that landed · re-run to check the gates

The plan

Position the campaign on “Class divide and exploitation of trust in domestic workers”, and lead the materials with the trust breach, framed in the audience's own domestic terms. Seed the communities first; re-run monthly to see if the next step is due.

What to do — the campaign brief

Positioning & creativecreative / AV

“Class divide and exploitation of trust in domestic workers” is the angle this run measured strongest, and the classifier read what lands on it and what grates.

Community & fandomcommunity management

The conversation is already running in 2 named communities this run read directly.

Timing & beatsdistribution

Whatever year you are ready, aim at the months this subject runs hot: across 3 years of the “domestic thriller” search series, November, December and January run above the yearly average.

Plus Audience definition (media buying) and Creator partnerships (digital & partnerships), each with its own named targets.

When to escalate — gates, not dates

Seedre-run to check

join the named rooms in their own language

Gate: The seeded rooms grow the lead angle's share of kept conversation across a re-run.

Widenmet

put material where the lead angle concentrates

Gate: The lead angle's momentum reads rising without the conversation souring.

Openre-run to check

commit the campaign against your release frame

Gate: A stated release month clears the crowded stretch on the release calendar.

No audience sizes and no reach estimates: it claims only what the run read.
04Test an idea

Test an idea.Get an answer you can check.

A film, video, post or podcast you are deciding whether to make. Describe it and name the comps; every claim that comes back links to its source.

Money moves first. Proof shows up last.

Budgets and production time are committed before there’s any evidence an audience exists. Celestia brings that evidence in while it can still change the decision.

Input

New run

Your idea

Title

Working title

Logline

The pitch, in one or two sentences.
What you haveUpload the script, or write a synopsis, or attach a deck.
Comparable titlesAnchor the audience read. Genre goes here too.
OptionalTalentBudget & releaseFormat & stageThemes & toneSourcesEvidence notes

The idea, the script, the comps.

A title, a logline and one comp are enough to start. Scripts are never used to train a model and are deleted after 24 hours.

Angles

Angles

4 measured, from script brief
  1. Class divide and exploitation of trust in domestic workerspositive · ▲ rising · 432 items
  2. Gaslighting and psychological manipulation inside the homeupset by the subject · → stable · 37 items
  3. Female-led crime and domestic thrillersmixed · ▲ rising · 282 items
  4. Invisible labor and domestic-worker visibilityunclear · — unknown · 1 item
Class divide and exploitation of trust in domestic workers
theme · read from script brief

positive · ▲ rising · 432 items

People read this as a thriller premise they already live inside. The recurring argument is that the power imbalance needs no explaining — viewers supply it from experience — so the tension lands immediately and the scrutiny falls on whether a story earns its ending rather than on whether the setup is plausible.

What lands

  • The employer/worker imbalance reads as immediately legible, no setup required
  • Domestic settings turning threatening without anything supernatural
  • Protagonists whose competence is disbelieved by everyone above them

What puts them off

  • Endings that resolve the class conflict too neatly
  • Suspicion of stories that treat servitude as texture rather than subject

What people say

  • Viewers frame the tension as 'invisible abuse — shift work as a weapon'c1
The idea split into angles, each measured on its own.
Method

Coverage & sources

how representative this read is — what was read, and what was counted
Topics analyzed:
4
Returned signal:
4 / 4
Tool calls:
43
Loud signal · what people said
752items read

4 sources

Silent signal · behaviour records
14records

11 Wikipedia pageviews · 2 TMDB lookups · 1 Box Office Mojo

Silent signal · actions on the lines read
2.2klikes, upvotes and reposts

Weighed the mood of 3 angles. Too few dated posts on too few platforms to vote on direction.

What each grade was read from

Audience resonance

752on-topic items1,350likes and upvotes weighing the mood1search curves1page-view histories

Genre fitness

3search and page-view trajectories

Talent momentum

1page-view histories

Comp evidence

2lookups2discussion reads

By platform

YouTube commentslive
loud472 comments

Sentiment, momentum and attention are Celestia's own analysis and are not from YouTube. YouTube comments are read during a run; their text, likes and view counts are not kept.

Steam communitylive
loud140 reviews + threads · 63 replies
silent2.2k helpful votes (a typical line 10)
TMDB reviewslive
loud52 reviews
Press (GDELT / Google News)live
loud25 articles
Wikipedia pageviewslive
silent11 pages
TMDB lookupslive
silent2 titles & people
Box Office Mojolive
silent1 titles
Xno data
loud0 posts
Twitchno data
loud0 clips + streams
Google Trendsno data
silent0 series
RT / Metacriticno data
silent0 titles
It also says where it's weak: which sources answered and which went quiet.

One engine, two tracks

Formats
Film / TVFeature film · Limited series · Ongoing series · Premium podcast · Premium creator content
Creator / BusinessVideo · Short form · Blog post · Newsletter · Podcast episode
Enough to start
Film / TVAdd a title, a logline, and a script, comp, or synopsis.
Creator / BusinessAdd a title, a hook, and at least one theme or reference.
Marketing plan
Film / TVOne section per team. Seed → Widen → Open.
Creator / BusinessWhere to post, who to pitch. Post → Read → Follow up.
05The sandbox

Change your mind.Keep the evidence.

Try a different budget, release window or source mix, and every grade recomputes from the evidence already gathered. The original is never touched.

See how much rested on what.

Here the loudest source is hidden, and the audience grade moves with it.

Report sandbox

Adjust a finished report

every grade recomputes instantly from evidence the run already gathered
06Who it's for

The questions are the same, whoever's asking.

The same engine reads for anyone whose next release, or next post, is a bet on an audience.

Businesses & brands

A marketing plan from your profile: which subjects reach your customers, and the posts to make.

Creators & creator studios

What to make next, and which angle your audience already wants.

Producers & distributors

Where the demand for a title sits, and when to release into it.

Studios & funds

Greenlight calls with the comp evidence checked, not assumed.

Three decisions. One read.

What to make, where to launch it, who to reach. Each answer changes the other two.

  1. Greenlight01

    What should we make?

    Whether the audience for this idea already exists, and how warm it is.

  2. Distribution02

    Where and when should it launch?

    Which markets and moments the demand is actually concentrated in.

  3. Marketing03

    Who will care, and how do we reach them?

    Which audiences to spend against, and which angle they respond to.

See what the audience already knows.

Bring your business or a project you’re weighing right now and we’ll run it live.